On November 24, 2020 in Hanoi, Hoa Binh Minh Group officially launched its new LOGO. This is an important milestone of Hoa Binh Minh after 27-years development of the Group among top 60 of VNR500 for years. The new brand identity includes the full range Logos of the Group and its members as Automotive, Motorcycles, Tiles, Steel & Cement, Agriculture and Investment.

 

The brand name:

The company uses the common brand name as Hoa Binh Minh, in which “Tập đoàn Hoa Binh Minh” is Vietnamese business name and “Hoa Binh Minh Group” as English version.

• Brand Positioning Phrase: The leading trading -, service - and investment group in distribution of some key industrial products (Motorcycles, Cars, Steel) committs to bring real values to customers and partners thanks to its the convenient distribution system over the whole country, with effective action ability and authentic service culture.

• Brand Model: The Doer

• Brand Personalities: Proactive – Competent – Authentic

LOGO:

Logo Design and Meaning:

HOA BINH MINH Logo is designed in wordmark with thick, bold font spreading horizontally in solid forrm and position which means the foundation for the main businesses of HOA BINH MINH. The highlight of the 45-degree right-angled triangle at the 3 H position includes the meaning of reching  forward, demonstrates the brand archetypeng “the Doer" – always pioneering in the business.

The simple, stylish Square Triangle consists of the lines as "Authentic" and the curves as “Full Energy – Competent”. The three consecutive Triangles in the logo creates a power, a energetic look from left that represents "Proactive - Innitiative".

Logo Color:

Hoa Binh Minh logo includes Black color as , sustainability, longevity and Orange Red color in the 3 Square Triangle as enthusiasm, determination, passion.

SLOGAN

“Hành động cùng đam mê” - “Passion in action”

Passion not only in thinking or words, Hoa Binh Minh people have passion in drastical and persistent actions towards success. The team is full of determination and passion to bring outstanding values to our customers and partners, boosts Hoa Binh Minh to a higher level of success

After more than 27 years, Hoa Binh Minh has been operating  more than 140 business units in 41/63 provinces, with around 4200 employees in 6 key areas and industries, and aiming at a $ 2 billion turnover by 2025.

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Hoa Binh Minh's new brand identity is consulted and developed by Richard Moore Associates ưithin 11 months from 11/2019. Richard Moore Associates is an American creative branding consulting company which cooperated on branding, communication and marketing with well-known brands such as Vietjetair, Kangaroo, Vietinbank, Citibank Vietnam, IBM Vietnam, Language Link, Flamingo, Vinasoy, ...

For further details, please  contact our Communications Department:

truyenthong@hbm.vn

www.hoabinhminh.com

It can be said that the website according to the new identity marks the transformation of Hoa Binh Minh after a period of strong restructuring of the industry, personnel, geographical area and investment strategy throughout the system, while showing professionalism, clear structure, scale of operation as well as reflecting the culture. , the philosophy and core values that the Group's Board of Directors has built, preserved and developed over the past 28 years.

The website is also a place to exchange information internally, and convey Hoa Binh Minh's message to partners, investors, recruitment candidates and the community nationwide and internationally.

The website building project took place within a month, connecting departments, levels of personnel, fields and regions together in a spirit of learning, sharing, proactive, respectful and supportive, in accordance with the culture and values of Hoa Binh Minh people.

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After 28 years of operation, Hoa Binh Minh currently operates 6 industries in more than 140 business locations in 43/61 provinces and cities nationwide, having good relations with reputable partners at home and abroad such as Honda, Hundai, Kia, Mazda, Mitsubhishi, Toyota, Vinfast (automobile industry); Honda, Piaggio, Yamaha, SYM (motorcycle industry); Hoa Phat (steel industry); Amy, Catalan, CMC, Prime, Trung Nguyen, Vicenza (brick industry); Chinfon, Hoang Long, Long Son (cement products) ,... and has served more than 1.3 million customers across the country.

In the next 5-year strategy for the period 2021 - 2025, the Group plans to continue its LEADING POSITION in the EXISTING INDUSTRY and EXPAND INTO NEW AREAS WHERE THE GROUP HAS AN ADVANTAGE, aiming for revenue of VND 46,000 billion by 2025.